npaliwal

How CMOs Can Optimize Their Organization’s Digital Marketing Budget To expand its budgetary reach and become a beneficiary of data, tech, and digital development initiatives, marketing must be involved from the beginning of digital transformation projects. Marketing budgets are under immense pressure and scrutinized during times of business uncertainty, leaving marketing teams scurrying to alter their plans to accommodate for shrinkage while still delivering the revenue growth the business requires. Marketing budget cuts Aside from the obvious financial constraints caused by the global economic downturn, a number of other issues are contributing to cuts in marketing budgets. Also Read: Imperative of an Omnichannel Approach for Excellent CX Depletion of skilled digital marketers Marketing budgets are being depleted in more ways than one. It’s also the loss of highly experienced digital marketing expertise, which is being repurposed for large-scale digital transformation initiatives that are a top priority for CEOs and CIOs – and a promising career path for ambitious marketing executives. Key aspects to focus on CMOs must refocus their brand and marketing strategies on acquiring longer-term consumer value rather than on creative endeavors that are unlikely to result in growth. They must also examine the entire consumer buying funnel, from top to bottom, in order to discover performance enhancements that will result in a higher return on investment. For more such updates follow us on Google News TalkCMO News. Full Article: https://talkcmo.com/featured/how-cmos-can-optimize-their-organizations-digital-marketing-budget/

Three Strategies for B2B Marketers to Capitalize on Emotions Surviving in today’s dynamic B2B marketplace requires B2B marketers to use effective emotions to connect with their customers. When creating any campaign for a B2B audience, most B2B marketers still create messages that are strongly product and organization-focused. However, when doing so, they leave a critical part to infuse within their messaging; emotions. Research from Google, in collaboration with CEB, revealed that B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. Hence, today’s B2B marketers Invoke a sense of pride The B2B customers often take a long time before finalizing their decisions. This is primarily since making any B2B is often a risky endeavor. Hence, most people involved in the buying decision expect to know that there are rewards to effectively balance the risk. Also Read: B2B Organizations Increasingly Advancing Towards Virtual Software Sales and Training Experiences Produce positive emotions While on their journey to leverage emotions, B2B marketers may often fall off the track. Instead of inciting emotions that appeal to customers, they may end up invoking the ones that may repeal them or can further their distance from the respective entity. Let the customers know that they are the part of tribe Regardless of B2B or B2C, audiences feel great when they know their voices are being heard. This makes it easier for B2B marketers to gather more information. For more such updates follow us on Google News TalkCMO News.

Paving the Way for The New Wave of CMOs “Marketers have a skillset that should be utilized for things outside of just improving the bottom line but if you can prove your value in numbers, you’re much more likely to be trusted with budget, and the sky’s the limit for creative opportunities,” says Cristy Garcia, Chief Marketing Officer, impact.com in an exclusive interview with TalkCMO. TCMO Bureau: Why has the role of CMO been predominantly female in recent years? Cristy Garcia: I think people are drawn into careers based on gender roles growing up. Men are stereotypically drawn to Science, Technology, Engineering, And Mathematics (STEM) roles where women tend to gravitate towards things like reading and writing, or more creative roles. TCMO Bureau: Typically, individuals aren’t in the CMO role for very long – the average is actually around 40 months compared to a CEO’s tenure of 80 months. How do we judge what makes a good CMO? Also Read: How CMOs can Enhance Customer Experience Strategy Cristy Garcia: Since the introduction of attribution in digital marketing and advertising, marketing leaders are now able to prove the revenue and pipeline contribution of marketing efforts. And when you can tie your performance to revenue growth, you’re pretty tough to get rid of TCMO Bureau: Marketing is an ever-changing skill. With new, more interactive channels taking centre stage, how will marketing keep up? Cristy Garcia: It can become a bit of a circus, especially with so many different social channels but we’ve found that there is a time and a place for everything. Great marketing used to be tied to catchy jingles, then compelling white papers and informative e-books but now more modernized snackable and visual marketing pieces take first place. TCMO Bureau: With summer just around the corner and many events making a comeback after the pandemic, as a CMO are you jumping fully back in? Cristy Garcia: I’m cautiously optimistic. We know that the world is just different now. None of us can gaze into a crystal ball to predict what is going to happen. But we can take precautions: at impact.com, we won’t sign a contract to sponsor an event unless there is a COVID cancellation policy, and full refund should there be an issue. TCMO Bureau: Finally, what do you think makes a modern female CMO successful in 2022? Full Interview Link : https://talkcmo.com/interviews/paving-the-way-for-the-new-wave-of-cmos/

Stamats Makes New Audience Management Acquisition Stamats Communications, Inc. announces the acquisition of the Audience Management services of TriMax Direct, effective April 1, 2022. The clients moving over from TriMax Direct will move into Audativ, the audience management division of Stamats. “We are excited for the opportunity to continue the tremendous services TriMax has offered its client base in audience management with our acquisition of their portfolio and team,” said Stamats President & CEO Peter Stamats. Also Read: Metaverse and the Future of Customer Experience “Audativ continues to take a stronger position in the B2B audience management markets,” added Mr. Stamats, mentioning their highly capable consulting services and unique united dataset for audience analytics. Stamats has been active in publishing since its inception in 1923 and they currently own and operate a leading B2B publishing brand, Meetings Today. Founded in 2001, TriMax Direct is an outsourced data, research, and marketing agency based in St. Paul, Minnesota. For more such updates follow us on Google News TalkCMO News. Full Article: https://talkcmo.com/news/stamats-makes-new-audience-management-acquisition/

Effective Data-Driven Marketing with Customer Data Platforms First-party data has increased in popularity during the last decade. Marketers today have more first-party customer data than ever before, however, it is scattered across more platforms. Moreover, expectations for highly personalized experiences have risen dramatically as well. Advantages of a Customer Data Platform Integrating a CDP into a company’s marketing workflow can help them build stronger consumer relationships while also seamlessly integrating with their present system. A CDP provides a number of advantages that a simple CRM or DMP cannot match, including: Creating a unified customer view By fostering a collaborative working environment that boosts productivity, CDPs reduce data silos, that other software causes. The platform brings together customer profiles from several systems to provide an organization with a single, comprehensive view of its customers. Also Read: Five Key B2B Marketing Strategies for SaaS Enterprises Offering new insights Accuracy is crucial for providing an efficient marketing campaign, and with the massive volume of data available, determining if the data obtained is reliable can be difficult. Knowing that CDP data is authentic and comes from the source can offer an organization the confidence it needs to build an effective marketing strategy. Creating tailored, real-time consumer engagements Customer Lifetime Value increases as a result of greater personalization provided by a CDP platform. The platform leverages unified consumer profiles to provide personalized recommendations and guide the customer journey. Long-term learnings and campaign optimization A Customer Data Platform allows marketers to learn more about the effectiveness of various campaigns. Marketers can assess the efficiency and outcome of the movement they wish to analyze by using a customer data platform. By analyzing their previous attempts, marketers can better their efforts to promote the product or service in the future. Full Article: https://talkcmo.com/featured/effective-data-driven-marketing-with-customer-data-platforms/ For more such updates follow us on Google News TalkCMO News.

Vericast Plans to Make Invest in Digital Marketing Technologies Cementing its position as a marketing solutions leader, Vericast is investing in advanced technologies, while also hiring for more than 250 new positions across the organization this year. Over half of the jobs are engineering, data science, and product development roles created to support the company’s digital marketing technology growth. • Machine Learning Omnichannel Platform: A next-generation machine-learning omnichannel marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs. This industry-first digital platform will be available to clients later this year.

• Partner API: A newly engineered set of application programming interface services built to give clients and partners more direct control and access to Vericast’s demand-side advertising platform. This proprietary service enables third-party entities to execute media campaigns, retrieve campaign performance, manage invoicing and more. Partner API will be available to clients in Q2. Also Read: Metaverse and the Future of Customer Experience

• Enhanced Consumer Graph: Vericast has further strengthened the performance of its award-winning Consumer Graph predictive intelligence technology to include contextual targeting, taking advantage of signals and learnings based on real-time context of a consumer’s path to purchase • Universal Digital Coupons: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. For more such updates follow us on Google News TalkCMO News. Full News: https://talkcmo.com/news/vericast-plans-to-make-invest-in-digital-marketing-technologies/

Three Strategies For Building Great Customer Relationships With Endemic Marketing Any organization’s long-term success is contingent on its ability to develop a rapport with clients over time. Customers today are continuously reviewing their relationships with the brands in their lives, and a few mistakes could result in the brands being dropped. Put the customer’s experience first Customer experience is an important component of customer retention efforts. According to Retail Customer Experience, brands that provide a good customer experience generate 5.7 times higher revenue than competitors who fall short. Client loyalty, suggestions, and retention are three influential benefits of building customer relationships that any company can see. They have a significant impact on the company’s revenue Also Read: The CIO’s Evolving Role in Shaping Customer Experience Recognize the psychology of the customers Customer satisfaction is at the heart of customer service psychology. When marketers have a thorough understanding of their customer’s demands, they can increase consumer happiness. Keep a human factor in marketing strategies or lose customers Consumers’ interactions with brands online have evolved as a result of the advent of inventive modern technologies. AI and automation are used in tech marketing techniques to engage with consumers more quickly and accurately now than ever. Because of the surge in technology-driven efforts, it’s easy for brands to overlook the importance of the human element while deploying new marketing tools. Full Article: https://talkcmo.com/featured/three-strategies-for-building-great-customer-relationships-with-endemic-marketing/ For more such updates follow us on Google News TalkCMO News.

Metaverse and the Future of Customer Experience With the metaverse continuing to disrupt the current technology landscape, businesses and marketers are reconsidering their current and future customer experience strategies to adapt to the new, virtual world. Encouraging engagement To attract hesitant customers to the metaverse, businesses should offer a value exchange. They can provide something of value in the form of rewards, discounts, or special offers, for example. They should think about how to use the metaverse to better and enhance consumer engagement. This could be in the form of a new virtual product, or program being launched. Also Read: The CIO’s Evolving Role in Shaping Customer Experience Data transparency is essential Data sharing, integration, and security should be top of mind as consumers become more acquainted with the concept of the metaverse. Consumers will be curious about how their data is shared, stored, and secured. Customer experience challenges in the Metaverse Every new technology has flaws in its early stages, and the metaverse is no exception. To begin with, the technology is still in its infancy, and there is no guarantee that investments of businesses in a VR-first CX are certain to pay off. For more such updates follow us on Google News TalkCMO News.

Metaverse and the Future of Customer Experience With the metaverse continuing to disrupt the current technology landscape, businesses and marketers are reconsidering their current and future customer experience strategies to adapt to the new, virtual world. Encouraging engagement To attract hesitant customers to the metaverse, businesses should offer a value exchange. They can provide something of value in the form of rewards, discounts, or special offers, for example. They should think about how to use the metaverse to better and enhance consumer engagement. This could be in the form of a new virtual product, or program being launched. Also Read: The CIO’s Evolving Role in Shaping Customer Experience Data transparency is essential Data sharing, integration, and security should be top of mind as consumers become more acquainted with the concept of the metaverse. Consumers will be curious about how their data is shared, stored, and secured. Customer experience challenges in the Metaverse Every new technology has flaws in its early stages, and the metaverse is no exception. To begin with, the technology is still in its infancy, and there is no guarantee that investments of businesses in a VR-first CX are certain to pay off. For more such updates follow us on Google News TalkCMO News.

Five Key B2B Marketing Strategies for SaaS Enterprises

The number of B2B SaaS firms operating has increased dramatically in recent years. It might be difficult for marketers to gain consumers and ensure that their SaaS business stands out in such a crowded and growing industry. Recognize the target market API providers are “eating the globe,” and B2B SaaS businesses are increasingly running their operations on the same platform, so they can compete on only one item. How well they understand their client. Also Read: Three Strategies for B2B Marketers to Capitalize on Emotions Make use of co-marketing Working with a company that has a comparable target audience to one’s own might be beneficial in terms of co-marketing. Marketers might collaborate on a physical or virtual event or write guest blogs for one another. Select lead magnets In addition to SEO, the content strategy must examine what content should be gated and what content should be open to everybody. Nobody will pay to read an advertisement. For high-value information like studies or industry reports, though, it’s normal for B2B SaaS businesses to request an email or phone number. Create a niche The product must distinguish itself from the competition. Marketers that don’t have a unique selling proposition risk their goods becoming lost in the throng. For more such updates follow us on Google News TalkCMO News.